The Brownlow Medal is AFL’s ultimate individual honour — and one of the most exciting futures markets for Aussie punters. Awarded to the “fairest and best” player of the season, Brownlow betting is a blend of stats, voting trends, and round-by-round momentum.
In 2025, several stars are emerging as frontrunners, but the market remains wide open — especially with key injuries and role changes shaking up the midfield landscape.
This guide covers everything you need to know about Brownlow Medal betting in 2025, from leading contenders to smart betting strategies and the best sportsbooks to back your pick.
How Brownlow Medal Betting Works
Brownlow betting is a season-long futures market. You place your bet any time during the AFL season — even before Round 1 — and odds adjust weekly based on player form, suspensions, and polling potential.
The medal is voted on by the AFL umpires, who award 3, 2, and 1 votes to the best three players in each game. These votes are kept secret until the official Brownlow night.
Key Betting Tip:
Players who are suspended during the season cannot win the medal — even if they poll the most votes. Always factor in disciplinary history when betting.
Top Brownlow Medal Contenders in 2025
Nick Daicos (Collingwood)
The 2023 pre-season favourite is back near the top again in 2025. Despite a quieter patch mid-season, Daicos remains a vote magnet thanks to his clean disposal, high metres gained, and impact plays. If Collingwood keeps winning, he stays hot.
- Odds Range: $3.00–$4.50
- Best For: Early value and multi inclusion
Marcus Bontempelli (Western Bulldogs)
A consistent top-five Brownlow performer, the Bont is combining leadership with elite ball-winning. He’s averaging over 30 disposals and high clearance numbers weekly.
- Odds Range: $4.50–$6.00
- Watch For: Upswing in odds if Dogs go on a win streak
Zach Merrett (Essendon)
The Bombers skipper has found elite form in 2025, driving midfield dominance in their wins. He’s a proven vote-getter in wins and plays a clean, eye-catching style the umps love.
- Odds Range: $6.00–$8.00
- Dark Horse Appeal: Especially valuable in 1–3 finish multis
Caleb Serong (Fremantle)
With Andy Brayshaw in a more defensive role, Serong has taken the lead as Freo’s top poller. Averaging top-tier disposal efficiency, and getting noticed in close games.
- Odds Range: $8.00–$11.00
- Consider: Round-leader bets and weekly performance markets
Christian Petracca (Melbourne)
A dual-threat midfielder/forward who racks up clearances, goals, and inside 50s. If Melbourne returns to top-four contention, expect Petracca to surge.
- Odds Range: $9.00–$12.00
- Best Bet: If the Dees go on a winning run in the final 9 rounds
Other Notables & Smokies
- Errol Gulden (Sydney) – Consistent stat sheet but may split votes with Warner.
- Tom Green (GWS) – Emerging as a midfield beast, especially in close GWS wins.
- Lachie Neale (Brisbane) – Past winner always in the mix but voter fatigue is real.
Where to Bet on the Brownlow Medal in 2025
Bet365
Offers early markets, leader after X rounds, and live betting options on Brownlow night.
PlayUp
Great for Aussie futures betting and top 3/top 5 finish markets.
BlueBet
Aussie-owned and often provides niche markets like club top vote-getters.
Neds
Look out for Brownlow-related multis and same-game vote combos closer to the count.
Brownlow Betting Strategies
- Back Midfielders on Winning Teams – Most Brownlow winners are midfielders on finals-bound teams.
- Avoid Vote Splitters – Midfields with multiple stars (e.g., Sydney, Melbourne) reduce individual vote totals.
- Check Suspension History – A single ban rules out eligibility.
- Consider Top 3 / Top 5 Finish Bets – Safer options if you’re unsure of the outright winner.
- Watch Round-by-Round Trends – Back surging players mid-season for better odds than waiting until finals.
Final Word: 2025 Brownlow Race Still Wide Open
With nine rounds to go, the 2025 Brownlow Medal is still very much up for grabs. Whether you’re punting early on Nick Daicos or backing late-season surges from Merrett or Serong, betting markets offer solid value — especially in the top 3/top 5 finish lanes.
Just remember: look for clean, consistent midfielders playing in teams that are winning games.
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