In the competitive world of online betting, two giants continue to dominate the Australian market: Sportsbet and Bet365. Both offer extensive sports coverage, sharp odds, and user-friendly platforms—but they cater to slightly different punting styles.
Whether you’re chasing AFL multis, live cricket odds, or racing specials, this 2025 comparison breaks down everything you need to know to choose the right bookie for your betting goals.
Quick Comparison Snapshot
| Feature | Sportsbet | Bet365 |
|---|---|---|
| 🇦🇺 Local Relevance | Aussie-owned, tailored for local punters | Global brand with strong Aussie support |
| 🏉 AFL/NRL Markets | Extensive props, multis, novelty bets | Sharper odds, fewer novelty options |
| 📺 Live Streaming | Racing only | Cricket, tennis, soccer, racing |
| 📱 Mobile App UX | Fast, intuitive, Aussie-first design | Feature-rich, slightly complex |
| 💰 Promotions | Odds boosts, multi insurance, specials | Bet credits, early payout offers |
| 🧮 Odds Strength | Strong on domestic sports | Strong on global sports |
AFL & NRL Betting: Who Delivers More?
- Sportsbet:
- Deep AFL markets including player props, margin multis, and novelty bets.
- Weekly AFL and NRL promos tailored to Aussie punters.
- Seamless integration with local sports media.
- Bet365:
- Sharper odds on head-to-head and line markets.
- Live betting available via phone.
- AFL and NRL coverage solid but less creative.
🎯 Verdict: Sportsbet wins for variety and engagement; Bet365 edges out on raw odds.
Racing Coverage: Local vs Global
- Sportsbet:
- Best Tote, SP, and fixed odds.
- Speed maps, form guides, and expert tips.
- Frequent racing promos and refund specials.
- Bet365:
- Global racing access (UK, Ireland, South Africa).
- Live streaming of major meets.
- Fixed odds and each-way markets.
📊 Tip: Sportsbet is ideal for Aussie punters; Bet365 suits international racing fans.
Mobile Experience: Speed vs Depth
- Sportsbet App:
- Clean interface, fast loading, Aussie-centric layout.
- Quick bet slip and live odds updates.
- Social tipping features and bet tracking.
- Bet365 App:
- Packed with features—live streaming, bet builder, in-play stats.
- Slightly steeper learning curve.
- Excellent for multi-sport bettors.
🧠 Verdict: Sportsbet wins on simplicity; Bet365 wins on functionality.
🔴 Live Betting & Streaming: Who Leads?
- Bet365:
- Extensive live betting markets across cricket, tennis, soccer, and more.
- Real-time odds and in-play stats.
- Live streaming of hundreds of events weekly.
- Sportsbet:
- Limited live betting (phone-only).
- Racing replays and live odds, but no streaming.
⚠️ Note: Live betting in Australia must be placed via phone due to regulations.
Promotions & Bonuses: Value Breakdown
- Sportsbet:
- Weekly odds boosts, bonus bets, multi insurance.
- AFL and racing promos tailored to Aussie punters.
- Bet365:
- Bet credits for new users.
- Early payout offers and accumulator bonuses.
🧠 Tip: Sportsbet is more promo-heavy; Bet365 offers consistent value through odds and credits.
Final Verdict — Which Bookie Should You Choose?
- Choose Sportsbet if you:
- Want a local-first experience.
- Bet mostly on AFL, NRL, and Aussie racing.
- Prefer frequent promos and a user-friendly app.
- Choose Bet365 if you:
- Bet across multiple sports and international events.
- Value live betting and streaming.
- Want sharper odds and deeper market coverage.
🔗 Still undecided? Visit Top Betting Australia to compare both platforms side-by-side, read user reviews, and claim exclusive sign-up offers.
Back the bookie that backs your style—and punt smarter in 2025.