Women’s sport in Australia has exploded in popularity over the past decade, and with it comes a brand-new world of betting opportunities. From the Matildas’ historic run at the 2023 FIFA Women’s World Cup to the rise of the AFLW, Aussie fans are showing up in record numbers—and so are the bookies.
For punters, this isn’t just about placing a bet on a Saturday afternoon—it’s about tapping into a growing market that’s creating unique lines, odds, and long-term opportunities. Let’s take a closer look at how women’s sport is changing the betting landscape in Australia.
The Matildas: A Global Powerhouse in Women’s Football
The Matildas have become a cultural phenomenon, breaking attendance records and capturing the hearts of millions across the country. Their performances at international tournaments have also translated into betting action.
Bookmakers are now offering deeper markets on women’s football—covering everything from outright tournament winners to goalscorer odds and live in-play betting. For punters, this means more variety and value when backing the Matildas, whether it’s in the FIFA World Cup Qualifiers, the Olympics, or friendlies against global heavyweights.
Popular Matildas Betting Markets
- Match result & handicap betting
- Tournament outright (e.g., Asian Cup or World Cup)
- Goalscorer markets (Sam Kerr has dominated these)
- Live betting during knockout matches
AFLW: The Fastest-Growing Domestic Code
The AFL Women’s competition (AFLW) is now a major player in Australian sport. What started as a handful of exhibition matches has grown into a full-season competition with strong followings in Melbourne, Adelaide, Brisbane, and beyond.
For punters, AFLW betting brings unique angles compared to the men’s game. Scoring patterns are different, margins tend to be tighter, and underdog wins are more common—making it a fresh market for value seekers.
Popular AFLW Betting Markets
- Head-to-head and line betting
- First goal kicker
- Player performance markets
- Premiership futures
Why Women’s Sport Is a Goldmine for Betting Fans
The surge in women’s sport brings three major advantages for punters:
- Less-explored markets – Bookmakers are still adjusting odds, meaning savvy punters can spot mispriced lines.
- Growing fan engagement – Bigger crowds and TV coverage mean more data and stats to base bets on.
- Year-round opportunities – With women’s football, AFLW, WBBL, and netball, punters can find action outside the traditional men’s codes.
Responsible Punting in a Growing Market
While new betting markets can be exciting, the same rules apply—set a budget, know your limits, and always punt responsibly. Women’s sport is about more than just odds; it’s about supporting the growth of the game while enjoying the action.
Final Thoughts
From the Matildas’ world-class performances to the AFLW’s rise as a staple of Aussie sport, women’s competitions are no longer an afterthought—they’re front and centre. For punters, this means more variety, more markets, and more chances to back the stars of the future.
Ready to get in on the action? Head over to Top Betting Australia for expert guides, bookmaker reviews, and strategies to help you make the most of these new betting markets.