When it comes to online sports betting in Australia, PlayUp is one of the more interesting newcomers finding its niche. This 2025 review breaks down key features, pros and cons, market coverage, app performance, and whether PlayUp stacks up as a serious contender for Australian punters.
Overview
PlayUp is Australian-owned and operated, offering racing, sport and fantasy betting options. Since acquiring older brands (like ClassicBet, Mad Bookie and TopBetta) it has established itself as a full sportsbook platform. The key appeal? Competitive fixed odds, a clean interface, and a growing set of promotions.
Key Features
Mobile App & User Experience
PlayUp’s app is well regarded for design and ease of use. Reviewers note strong optimisation, intuitive navigation and clean layout. It’s available for iOS and Android; Android users may need to download from the website rather than Google Play in some cases.
Odds & Markets
PlayUp offers a broad range of sports and racing markets. Its fixed odds for Australian racing stand out with products like “Best of the Best / Best Tote + SP” for major races. Sports markets cover AFL, NRL, cricket, esports, US sports and more. Some reports claim very competitive pricing compared to rivals.
Live Betting & In-Play
Live betting (in-play) is available, but due to Australian regulations, full online live streaming is limited and some live bets may require phone placement.
Promotions & Extras
PlayUp offers regular promotions, a “Rewards Preference Centre” for custom offers, and combined platforms (sports + fantasy via Draftstars).
Pros & Cons
✅ Pros
- Australian-owned brand, which is increasingly rare in the market.
- Clean, modern app and website experience – easy for beginners.
- Strong fixed odds offerings, especially for racing.
- Decent range of sports and markets for punters looking beyond just the major codes.
❌ Cons
- Live streaming and full in-play coverage are less advanced compared to the largest global bookmakers.
- Some user complaints about promotions and bonus terms (e.g., bonus bets being removed or subject to strict T&Cs).
- The brand is younger, so historical track record is shorter than some legacy operators.
Banking, Licensing & Safety
PlayUp is licensed by regulatory authorities in Australia (e.g., Northern Territory). Deposit and withdrawal methods include standard bank transfer, BPAY, card payments and the minimum deposit/withdrawal is fairly typical (e.g., $10). They also emphasise responsible gambling, verification of accounts and safe operations.
Best User Profile
PlayUp is particularly well suited to:
- Australian punters who appreciate simpler, clean interfaces and competitive fixed odds rather than an overwhelming menu of bonus gimmicks.
- Racing punters looking for strong value on Australian and NZ races.
- Users who value mobile experience and ease of access.
If you are a heavy live-in-play bettor requiring streaming and massive global sport coverage, you might want to compare PlayUp with more established global brands.
Final Verdict
In 2025, PlayUp stands as a strong contender in the Australian market. It may not yet surpass the largest operators in every category (especially streaming and live in-play depth), but for many punters it ticks the most important boxes: reliability, ownership, ease of use, and value in racing and sport.
If you’re looking for a viable bookmaker for 2025 and beyond, PlayUp is definitely worth considering — as part of your betting portfolio, if not your sole platform.
For up-to-date odds comparisons, strategy guides and bookmaker reviews, visit Top Betting Australia now.